Mirakl have launched Mirakl Agentic Activation, the first production-ready enterprise infrastructure enabling merchants and retailers to be discovered, recommended, and transacted by AI agents at scale. Agentic Activation delivers two live, functional features: Agentic Product Enrichment and Agentic Channels, converting a market overwhelmed by theoretical roadmaps into measurable, executable, revenue-generating agentic commerce reality.
With Agentic Activation, we’ve enriched our catalog with a new set of attributes that make our products more discoverable, and for the first time, shoppable directly through an AI channel like Copilot.
– Adam Bohbot, Co-Founder, Ana Luisa.
Based on 427 product pages analyzed across 35 countries through Mirakl’s GEO Readiness Analyzer, the data reveals a clear pattern: eCommerce is not ready for agentic commerce, starting with discovery.
- The average GEO score across all pages is 48 out of 100, well below the 61-point threshold where products become competitive for AI agent visibility.
- 43% of pages have no customer reviews, ratings, or Q&A, the type of validation AI relies on most when making recommendations.
- 86% have poorly optimized product images that AI cannot fully read or index.
- Only 9% provide the machine-readable data structure that allows AI to understand basic product details such as price, size, availability, without ambiguity.
In practice, these gaps determine which products AI agents recommend and which ones they never encounter. Currently, less than 1% of eCommerce is meeting the minimum standards for recommendation by LLMs. Mirakl Agentic Activation is the first enterprise-grade product built to close these gaps.
This readiness deficit carries a direct and growing revenue consequence. AI agents influenced $67 billion in global Cyber Week 2025 sales, 20% of all purchases (Salesforce). On Black Friday alone, AI-referred traffic to U.S. retail sites surged 805% year-on-year (Adobe), with AI-referred shoppers converting 42% more often than those arriving from traditional channels (Adobe). McKinsey projects global agentic commerce volume reaching $3 to $5 trillion by 2030. Mirakl’s research confirms that the overwhelming majority of merchants fall below the LLM readiness threshold, and those merchants simply do not participate in this growth.
Agentic commerce is not a distant horizon — it is the reality merchants are navigating right now. What Agentic Activation represents is the moment the infrastructure catches up with the ambition: the ability for AI agents to find the right product, for the right consumer, and complete the transaction seamlessly. That is a genuinely exciting capability to put in the hands of enterprise merchants.
– Amelia Van Camp, Head of Agentic Commerce, Mirakl
Mirakl Agentic Activation is the first enterprise product built specifically to transform this readiness deficit into a structural commercial advantage across two operational capabilities:
- Agentic Product Enrichment (open beta): Most product pages were built to rank on Google, not to be understood by AI agents. Agentic Product Enrichment automatically rewrites and enriches product content so that AI platforms can read, compare, and recommend it accurately. This feature is powered by Mirakl’s Catalog Transformer, built on 10+ proprietary commerce-specialized GenAI models and proven across 47 million+ product transformations at a 98% success rate.
- Agentic Channels: Agentic Channels connects merchants directly to LLM platforms, starting with Microsoft Copilot, and manages the entire purchase process end-to-end, from inventory and pricing to fulfillment and after-sales, as AI agents complete transactions autonomously on behalf of consumers. Built on 13+ years of enterprise commerce expertise and a curated network of 100k+ merchants, it brings the reliability of Mirakl’s platform to every agentic transaction.
Both capabilities activate on existing merchant infrastructure to avoid architectural rebuild and bespoke integrations.
Mirakl is making Agentic Commerce a reality. With Agentic Activation, Mirakl customers can prepare their product catalogs for AI discovery and support commerce in LLM-driven experiences, where eligible. Mirakl’s strategic partnership with Stripe and JP Morgan, reinforces its role in the emerging agentic commerce ecosystem.
