On eBay, you’ll soon be able to create engaging video ads that help boost sales for Promoted Listings.
Starting from the 15th of April, you’ll be able to use video in your eBay Promoted Listings with a priority strategy. With video, buyers will be able to see your item in action, understand key features quickly and feel more confident purchasing.
You can use video ads to:
- Stand out in search results and top placements across eBay
- Show your product in action
- Highlight details that photos can’t show
- Build trust so buyers can shop with confidence
Video ads will appear in eligible placements across eBay. If a placement doesn’t support video, your ad will automatically show your listing image instead.
Getting started with eBay Video Ads
- Already have a listing video? Use it in your ads with no extra steps required.
- No video yet? Upload one when you create or edit your campaign.
- You can add one video per listing, up to 45 seconds long.
There’s no change to how you’re charged. Promoted Listings with a priority strategy will continue to use cost-per-click pricing.
eBay’s Tips for creating great videos
You don’t need professional production. Clear and authentic videos often perform best.
- Show your item within the first few seconds
- Keep it concise and aim for 15 seconds or less
- Focus on one key benefit or feature
- Design for sound-off viewing
