Amazon Prime Day has been confirmed for June this year, meaning it’s a little earlier than the original premise which was to celebrate Amazon’s founding date (5th July 1995). This also means that the sales will fall into Amazon’s 2nd Quarter of their financial year.
Prime members can expect discounts on some of the hottest brands, socially trending items, creator favorites, and Amazon-exclusive products. As part of their membership, Prime members will be able to take advantage of deep discounts on everything from electronics, kitchen, beauty, and apparel to fresh groceries and everyday pantry and household essentials—plus get their back-to-school shopping done early, avoiding the lines and enjoying fast, free delivery with Prime.
Prime Day 2026 will take place in 26 countries this year, with the event being held in June in Austria, Belgium, Canada, Colombia, Egypt, France, Germany, Italy, Ireland, Luxembourg, Mexico, Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Türkiye, United Arab Emirates, United Kingdom, and the United States. Prime members in Australia, Brazil, India, and Japan will be able to shop Prime Day deals later this summer.
Last year’s event saw record-breaking sales, with Prime Day 2025 being the biggest Prime Day event ever. Customers saved billions on deals across more than 35 product categories—more savings than any previous Prime Day event. Independent sellers—most of which are small and medium-sized businesses—also hit new milestones in both sales and items sold.
