If you’re selling on the B&Q Marketplace, competition just got a little bit more fierce with the launch of the B&Q Buy Box. What this means is that consumers will not be seeing multiple listings for the same item, instead they’ll see the top offer with a link to launch a pop-up with offers from other sellers on the platform.
The aim of the B&Q Buy Box is of course to make consumers buying decisions simpler, while still offering the choice and visibility of all available offers for the product that they’re interested in from multiple sellers who have it in stock. In the image above, I’m thrilled to see ChannelX reader Buyaparcel has the top spot for this particular product, but they’re a penny more expensive than the option from Trade Hut Direct, so why is this?
Well, you can’t win the B&Q Buy Box on price alone, there’s a complicated algorithm behind who gets the plumb spot which takes into account merchant performance, price and delivery speed. Just as on Amazon, you’re going to have to perform well on all metrics if you want to be the preferred option displayed to buyers.
Currently we’re seeing this new feature across both web-based browsers and on the B&Q apps, so it’s really important to take a look at your products and see which are performing well. If you aren’t winning the Buy Box it’s time to start figuring out what needs tweaking to get maximum visibility on the marketplace.
