Otto now open to European Sellers

19 May 2026

As announced in February, Otto is opening up their marketplace to European sellers. Already able to sell on Otto are sellers from the Netherlands, and in June Poland will be the next country Otto welcomes sellers from.

To ensure a seamless integration, Otto are rolling out this expansion in phases. This means that they will gradually enable individual countries and selected legal entities for integration.

After the Netherlands and Poland, we’re expecting Austria, France, Spain, and Denmark to follow later in the year.

If you would like to sell on Otto, then the first step is to fill out their application form available here.

Product categories open to Otto sellers

Drugstore: beauty, drugstore & supplements
Electronics & Media: electronics, game consoles, game software, home appliances, major domestic appliances, office supplies & stationery, personal care appliances, small kitchen appliances, smartwaches & fitness trackers and technology accessories
Fashion & Lifestyle: clothing (incl. accessories), luggage & bags, jewellery, footwear and watches
Furniture & Living: kitchen & household goods, lamps & lighting, mattresses & bedding accesories, furniture, rugs, window shades & curtains, home accessories & decoration and home textiles
Garden & DIY: bathroom, DIY, electrical appliances, garden, small hardware, pet supplies and tools & machinery
Health: This includes products from the area of everyday medical aids
Non-perishable foods: These include products such as spices, coffee & tea, sweets
Sports & Leisure: baby accessories, bicycles, craft, childrens furniture & mobility, e-bikes, fitness equipment, musical instruments, toys, scooter, sports equipment & outdoor and bicycle equipment

Selling requirements for European sellers on Otto

Legal Form and Country of Head Office:
- For German Companies: You have a business in Germany with a German legal form and a German VAT ID (small businesses are excluded from sale according to § 19 UStG (German Value Added Tax Act))
- For Dutch Companies: You have a business in the Netherlands with the legal form B.V., N.V. or V.O.F., a valid Dutch VAT ID, and you participate in the OSS procedure, using your Dutch VAT for this purpose
- For Polish companies (Pilot phase starts in June with selected partners):
  You have a business in Poland with the legal form Sp. z o.o., S.A. oder Sp. j., a valid Polish VAT ID, and you participate in the OSS procedure, using your Polish VAT for this purpose
Customer Service: You offer customer service in German
Shipping: You ship from a warehouse in Germany or the EU
Returns: You accept returns in a warehouse in Germany or selected EU countries (Denmark, France, Italy, the Netherlands, Austria, Poland, Spain and the Czech Republic)