The winners of the 2026 Retail MediaX Awards were revealed this week, during a celebration at Horizon 22, recognising the organisations, teams and individuals driving the evolution of retail media across Europe.
The Retail MediaX awards brought together senior leaders from retail media, advertising, retail, brands, streaming and commerce technology for an evening celebrating innovation, strategic effectiveness and measurable commercial impact across one of the fastest-growing sectors in modern commerce.
Following a full day of insight and discussion at the Commerce Media Festival, Retail MediaX Awards highlighted excellence across the retail media ecosystem, recognising outstanding achievement.
The Winners
- Retail Media Network of the Year – CVS Media Exchange
- Full Funnel Campaign of the Year – John Lewis x Shark Beauty
- Effective use of Retail Media – Co-op Media Network & SMG
- Retail Media Technology Solution of the Year – Kenshoo Skai
- Retail Media Team of the Year – DOUGLAS Marketing Solutions
- Rising Star – Sam Mills, Associate Director, Publicis Media
- Retail Media Person of the Year – Christian Raveaux, Director Retail Media Connect, REWE Group
- Women in Retail Media – Kina Demirel, CEO, Mimeda
- Best Use of Insights and Data – Omnicom for Philips
- Creative in Retail Media – Very Media Group & SMG
A Maturing Industry Driving Real Commercial Impact
The Retail MediaX 2026 entries were a clear sign of how much the retail media industry has matured. The quality and standard was so high that every category prompted robust debate among the judges.
In the end, the winners were the entries that presented the clearest evidence — identifying the challenge, setting out a focused strategy, making deliberate choices about the role of retail media, and demonstrating measurable results and commercial impact.
What stood out most this year was the growing sophistication of the sector and the increasing importance of retail media within wider commerce and marketing strategies.
– Colin Lewis, Chair, Retail MediaX
The Retail MediaX Awards were judged by an independent panel of retail media leaders, practitioners and commerce specialists from across Europe.
Commerce Media at a Defining Moment
The awards took place at a pivotal moment for the industry as retail media investment continues to accelerate globally, connecting advertising, commerce, data and customer experience strategies more closely than ever before.
Throughout the day, speakers and delegates explored themes including:
- Connected commerce ecosystems
- Omnichannel retail media strategies
- Offsite retail media growth
- AI and automation in media planning
- Measurement and attribution
- Commerce-enabled connected TV
- FMCG retail partnerships
- The convergence of retail, media and entertainment
They welcomed more than 1000 senior decision-makers from across the retail and commerce media ecosystem to London.
