When ReFiBuy, the Agentic Commerce Optimization (ACO) platform for brands and retailers, announced $13.6 million in oversubscribed Series Seed funding I had to jump on a call with Founder and Agentic CEO to chat about the current developments in Agentic Commerce and what justified the investment from no fewer than four commerce ventures that specialise in ecommerce tech investment.
So, firstly the exciting news, I asked Scot when Agentic Commerce is coming to the UK and he said it’s already here! Yes, with Amazon’s Rufus running off Claude, if you’re not already undertaking Agentic Commerce optimisation for AI agents on your website, then you’re missing a trick on your marketplace sales!
And of course, Scot and I discussed how to get the #1 spot in Agentic Commerce, why your website is now more important than any other channel (even if it’s not transactional!), and why you should have an AI Agent on your website.
In this video you will find:
- 00:00 Introducing Scot Wingo and ReFiBuy
- 01:26 ReFiBuy’s Seed Funding Investment
- 04:59 The single most important step to prepare for Agentic Commerce
- 06:55 Why you should have an AI Agent on your website
- 07:23 Optimising for Amazon Rufus and Walmart Sparky
- 10:49 Why your website is more important than any other channel
- 13:11 Why the #1 audience for your website is Bots!
- 13:56 Who do ReFiBuy work with?
- 16:24 How to avoid AI penalising you for bad reviews
- 18:25 How to get the #1 spot in Agentic Commerce
- 20:40 When is Agentic Commerce coming to the UK (Spoiler alert, it’s aleady here!)
