ReFiBuy, the company that coined Agentic Commerce Optimization recently launched the RetailPlaybook, a new media channel designed to equip brands for agentic commerce on Amazon, Walmart, and beyond, hosted by Andrew Bell. We got the opportunity to speak to Andrew and discover what’s in store for RetailPlayBook in the future.
But first, if you’ve not read the Alexa for Shopping Playbook for Agentic Commerce Optimization on Amazon and listened to the first episode, you can do so here.
Andrew and I jumped straight in to look at how Amazon Rufus and Amazon Alexa came together to form Alexa for Shopping, and how it compares with competitors offerings such as the Walmart Sparky and Target AI Shopping Assistants. But we know what you need is insights into practical steps you can take for Agentic Commerce Optimisation to ensure your products are surfaced, so we dug into this as well.
In this video you will find:
- 00:00 Introducing Andrew Bell, Host of RetailPlayBook
- 03:53 How Amazon Rufus and Alexa became Alexa for Shopping
- 07:22 Walmart Sparky and Target AI Shopping Assistants
- 10:41 Why did ReFiBuy create the RetailPlayBook?
- 13:40 The importance of product attributes for Agentic Commerce Optimisation
- 16:52 Your action plan for Agentic Commerce Optimization
- 22:20 Using Amazon Search Query Performance Reports
