THG Fulfil have announced a strategic partnership with Mirakl Connect, the AI-powered multichannel selling platform. This collaboration provides brands with an integrated end-to-end solution to simplify and accelerate expansion onto hundreds of the world’s leading retailer-operated marketplaces, such as Debenhams.
The partnership directly addresses the operational complexities brands face when scaling their marketplace presence. By combining Mirakl Connect’s AI-powered multichannel selling capabilities with THG Fulfil’s global fulfilment infrastructure, the collaboration offers a unified solution for multi-channel ecommerce. Brands can now manage marketplace listings, order management, global fulfilment, and cross-border compliance all in one place, eliminating the need to coordinate multiple vendors and siloed systems.
Through this integration, orders placed on marketplaces connected through Mirakl Connect flow directly into a Marketplace Management System, providing a dashboard for viewing orders, managing inventory, and tracking returns. This is powered by THG Fulfil’s innovative single stock pool architecture, which allows brands to use the same inventory pool to serve all channels, including D2C websites and multiple marketplaces. This maximises inventory efficiency, reduces the risk of stockouts, and minimises overstocking.
This partnership is a gamechanger for brands looking to expand their reach into new retail channels and markets. Historically, brands have been forced to juggle logistics providers, integration middleware, tax consultants and more. Our partnership with Mirakl consolidates this entire process. Brands can access marketplace connections, global fulfilment infrastructure, and cross-border compliance allowing them to focus on growth, not operational complexity.
– Tom Killeen, COO, THG Ingenuity
The partnership is already delivering results, with Myprotein successfully launching on Debenhams marketplace, one of the UK’s most iconic lifestyle and fashion destinations. This move marks an exciting expansion into new consumer segments, showcasing how the collaboration unlocks access to premium retail environments and broader audiences.
Marketplaces keep on being one of the fastest growing areas in ecommerce and leading brands across all categories are continuing to see the benefits of meeting consumers where they shop. But reaching customers is only half the battle; delivering a seamless, reliable experience after the purchase is what truly builds loyalty and drives long-term growth. Combining Mirakl Connect’s multichannel selling capabilities with THG Fulfil’s world-class fulfilment infrastructure gives brands like Myprotein the complete toolkit to expand their reach through trusted retail partners while ensuring every customer, in every market, receives a consistently great experience. This is what the future of omnichannel retail looks like.
– Sophie Marchessou, Chief Customer Officer, Mirakl
