3PL, a UK-based fulfilment and logistics provider, has announced a new partnership with dog accessories brand Wagging Rights, supporting the company’s growth in the UK market.
Under the agreement, 3PL is providing end-to-end fulfilment for Wagging Rights’ website orders. The brand joins 3PL’s growing pet supplies portfolio as a 3PL Direct customer, benefitting from scalable warehousing and fulfilment solutions designed to support fast-moving, high-volume direct-to-consumer (D2C) orders.
From day one, the partnership moved at pace, with 3PL fulfilling over 2,000 back orders within the first week of operations – showcasing 3PL’s speed, agility and flexibility in action.
Wagging Rights: A dog brand with a purpose
Wagging Rights is a founder-led eCommerce brand, built on passion rather than profit and focused on a simple mission: protect dogs, give back and make a real difference.
Its core product, Dog Dock (a travel bed for dogs), is designed to keep dogs safe, secure and comfortable during vehicle journeys, promoting responsible pet travel and ensuring owners adhere to UK Highway Code Rule 57.
Beyond product innovation, Wagging Rights is deeply rooted in purpose-led impact. For every purchase, the brand donates dog beds to rescue centres across the UK. In addition, a percentage of every sale is donated to Battersea Dogs & Cats Home, supporting its vital work rescuing and rehoming vulnerable and abandoned animals.
A smoother, more responsive fulfilment experience
Prior to working with 3PL, Wagging Rights experienced challenges around inbound receipt, returns processing and response handling. Since migrating its fulfilment operations, the brand has seen immediate improvements across all key operational areas, contributing to a smoother and more responsive end-to-end customer experience.
3PL continues to provide proactive day-to-day support across back orders, integration errors and courier exceptions, ensuring operational stability while Wagging Rights focuses on growth. This hands-on approach has already helped establish a strong foundation for expansion during the early stages of the partnership.
Built for agility (and tail-wagging success)
From the outset, Wagging Rights presented 3PL with a clear operational challenge: fulfil over 2,000 outstanding orders as quickly as possible.
3PL responded immediately by allocating additional carrier capacity and operational resource. As a result, go-live was rapidly achieved, with fulfilment activity beginning within 48 hours of stock receipt.
Within just seven days, 3PL successfully picked, packed and shipped 2,200 orders, clearing the initial backlog while maintaining accuracy and service performance throughout.
We’re really excited to be working with the team. The onboarding process has been seamless, communication has been excellent, and it’s been great to have a partner we can rely on as we continue to grow Wagging Rights across the UK and US.
– Max Gall, Founder of Wagging Rights
From the moment Wagging Rights came on board, the team moved quickly to understand the challenge and allocate the right resources to support them. Within days we were live and fulfilling at scale, clearing a significant backlog in a very short timeframe.
It’s a great example of our core company values – flexibility and teamwork – in action, with everyone pulling together to respond quickly and make things happen. That’s exactly what we do best – working closely with ambitious brands, scaling when demand spikes and making sure operations never stand in the way of growth.
– Dan Wood, Head of Business Development, 3PL
Helping Wagging Rights deliver its mission
3PL remains focused on providing reliable and scalable fulfilment operations, while Wagging Rights continues to build its presence in the UK pet market, helping thousands of dog owners keep their companions comfortable, safe and tail-waggingly happy on every journey.
