OnBuy have been a little quiet of late… although they had the huge announcements of the creation of OnCommerce and the pending launch of easyShop. But behind the scenes they’ve been working hard and today we can reveal what’s coming in the second half of 2026 and their plans for 2027.
OnBuy Q4 Launches
Q4 is going to be a busy time for OnBuy with a whole raft of projects due to launch:
easyShop
easyGroup is entering mainstream online retail with the launch of easyShop.com, a new online marketplace set to go live later this year, marking a significant expansion into everyday shopping. easyShop will bring retailers together into a single shopping destination designed for long-term growth, launching initially across 21 European countries.
Comet
OnBuy will rebuild Comet into a powerhouse for consumer electronics, just as it once was – but with a modern, digital-first approach that will deliver incredible value and a seamless shopping experience to customers.
OnCommerce
OnCommerce is a cutting-edge platform that connects sellers to multiple global markets and retail channels through a single account that will power OnBuy, easyShop and Comet. To support early adoption, OnCommerce is offering a limited-time incentive: Sign up and pay for your first month by the 31st July 2026, and get the next 12 months completely subscription free!
Priority Service
Priority Service will launch in Q4 – look out for more announcements on this soon!
Constructor discovery
Constructor is a search and discovery platform designed exclusively for commerce and marketplaces where conversions matter and it’s going to power OnBuy, Comet and easyShop. From search and browse, to AI Shopping Agents and Product Insights Agents, recommendations, collections, offsite discovery, attribute enrichment, and much more, Constructor covers the entire discovery journey.
Retail Media
For the first time, brands and retailers will be able to bid for greater visibility across the OnBuy platforms.
Mobile App
The OnBuy mobile app has been in soft launch testing phase, but it’s due to go live to everyone in time for the peak Christmas shopping period.
USA – 2027
Once the busy Q4 period is over, look out for the announcement that OnBuy will be launching their marketplace in the USA!
OnBuy Open Jobs
To support their rapid expansion plans, OnBuy are currently recruiting to fill a number of key positions:
Principle Product Manager
The Principal Product Manager – Buyer Growth owns the buyer side of OnBuy, EasyShop and Comet. This is a direct-report-to-CEO role with no direct reports. It is not a people-management role, not a corporate CX role, and not a theoretical product strategy role. It is a one-person commercial product function built for pace, ownership and measurable delivery.
Head of Platform Engineering
The Head of Platform Engineering owns engineering delivery, operational resilience, and standards across all squads, ensuring strong processes translate into reliable services, predictable delivery, and high-performing teams.
Head of Seller Demand
The Head of Seller Demand- B2B Marketing is accountable for building and scaling a global seller acquisition engine, covering the full journey from awareness → lead → sign-up across 21 international markets. You are accountable for how sellers discover, evaluate, and choose to sign up across OnBuy, EasyShop, and Comet – driving consistent, high-quality inbound demand at scale.
Head of Marketing
The Head of Performance Marketing will own and scale OnBuy’s performance marketing engine. This role is accountable for delivering GMV growth at target contribution across a ~£200m+ portfolio through segmentation, systems, data activation, and disciplined experimentation.
