eBay Live is growing fast, posting another record quarter as GMV grew by roughly 8x year-over-year in Q2, alongside rapid growth in viewers, watch time and sold items, according to Jamie Ianone in the latest investor call.
Based on our growth and available market benchmarks Jamie believes that eBay Live is gaining share across all 7 markets where it operates.
Unlocking eBay Live growth with self-service
In July, eBay took a major step toward unlocking the next phase of growth for eBay Live as they move beyond the invite-only model and launched self-service onboarding for eligible U.S. sellers across more than 300 categories, with additional markets expected to follow in the coming weeks and months. This creates a direct scalable on-ramp for live sellers and inventory while maintaining the trust standards that differentiate eBay.
eBay Live produce improvements.
eBay have put new discovery services across the eBay home page and mobile app make relevant events easier for buyers to find. At the same time they’ve introduced simpler event set up, inventory preparation and live item management to reduce the workload for sellers.
eBay have also improved bidding responsiveness, making events faster and more seamless for participants.
eBay Live Impact
eBay are seeing eBay Live’s benefits extend beyond each event. Among established sellers who stream regularly, over 90% grow their GMV on eBay, and the median GMV increase for live sellers is roughly 3x that of similar sellers who do not use Live.
eBay are seeing similar results on the buyer side – first-time Live buyers shopping in collectibles are spending approximately 70% more than comparable non-live buyers with roughly half of the incremental spend occurring outside of live events.
These results reinforce eBay’s confidence that Live can deepen engagement, broaden discovery and increased velocity across the broader eBay marketplace.
