Welcome to the ChannelX 2026 Leaders Interview featuring Jo Drake, CTO at THG Ingenuity.
THG Ingenuity is a proprietary SaaS platform for global enterprise ecommerce, combining technology, robotics and omnichannel operations. Leading global brands and retailers use THG Ingenuity to optimise every stage of the commerce lifecycle, from digital experiences and headless storefronts to checkout, AI powered inventory management, automated fulfilment, global carrier orchestration and customer experience. In this interview, Jo discuss how THG Ingenuity work with Mirakl Connect to drive marketplace growth for their brand and retailer partners.
In this video you will find:
- 00:00 Introducing Jo Drake, CTO, THG Ingenuity
- 00:55 Why have marketplaces become such an important part of brand growth today?
- 04:56 How should brands choose which marketplaces to launch on first?
- 07:56 Where do brands typically encounter the most complexity when expanding onto marketplaces?
- 09:36 Why did THG Fulfil choose to integrate Mirakl Connect into its platform?
- 13:01 What helps brands get their first listings and orders live quickly while maintaining control of their content, pricing and inventory?
- 15:51 How does THG Fulfil and its Marketplace Management System support Marketplace growth?
- 16:54 You mentioned that connecting to a marketplace is only half the job. Why is fulfilment such an important part of the overall proposition?
- 19:36 Can you share why brands are excited about working with THG Fulfil and Mirakl Connect.
- 21:32 As shopping becomes more AI-led, what will brands need to do to remain discoverable and purchasable?
