Ian Macfarlane will be speaking at CustomerX on the 14th-15th October, discussing The AI-Empowered Customer and how they are no longer navigating journeys alone. AI agents increasingly compare, shortlist, negotiate, and transact on their behalf.
CustomerX is an event for a new era of Cross-Sector Commerce – The customer is everywhere, always on, always connected. The smartest businesses don’t just compete for attention, they collaborate to win it. CustomerX is bringing together leaders from retail, media, fintech, travel, hospitality, and technology – all shaping how brands engage, convert, and retain today’s connected consumer.
If you’ve not yet got your ticket for CustomerX and want to meet Ian, you can register here.
In this video you will find:
- 00:00 Introducing Ian Macfarlane, Global SEO Lead, H&M
- 00:52 What he is looking forward to most at CustomerX 2026
- 02:36 How the AI-Empowered Customer is changing search
- 04:11 What Ian wants to learn at the conference
- 05:28 And who Ian hopes to meet at the conference
