At Rithum Live 2026, Mausam Bhatt shared in an opening plenary session the thinking behind the platform: two orchestration layers – Commerce and Intelligence, the design principles guiding an AI-first architecture and where it goes next.
Later we caught up with Mausam to dig deeper into the world of Agentic Commerce, where we are today, what to expect next, and how brands should be thinking about optimising their retail channels (D2C, Marketplaces, Social) in an Agentic AI world.
In this video you will find:
- 00:00 Introducing Mausam Bhatt, CPO, Rithum
- 01:04 The fundamental shift in ecommerce that’s happening now!
- 02:49 Where we are with Agentic Commerce
- 05:05 How Agentic Commerce is mirroring the early stages of ecommerce
- 06:57 The Agentic Commerce Orchestration layers – Commerce & Intelligence
- 08:04 How to optimise retail in an Agentic Commerce world
- 11:00 The multichannel AI Agents Rithum are developing
- 13:24 What should brands do to prepare for Agentic Commerce?
