SHEIN, the global fashion and lifestyle online retailer, is unveiling its Fall/Winter ’26 Trend Campaign, spotlighting the season’s six defining trends alongside five of the most influential digital creators and streamers.
The campaign features six trends, Dark Romance, Folk Revival, Power Dressing, Regal Maximalism, Retro Remix, and Soft Glam, with twin sisters Wendy and Evelyn Ortiz, Brooklyn Frost, Dano Maldonado, and Lani Aliza each putting their own spin on the season’s biggest looks.
Known for making the latest trends accessible, SHEIN translates these key Fall/Winter ’26 aesthetics into ready-to-shop styles that invite fashion lovers to discover, experiment with, and reinterpret the season’s looks. Bringing together fashion, individuality, and digital culture, the campaign goes beyond showcasing what’s trending to highlight how each creator brings the season’s biggest trends to life through their own personal style.
That spirit of individuality extends behind the scenes. Throughout the campaign, twin sisters Wendy and Evelyn put their spin on Retro Remix, Brooklyn took on Power Dressing, and Dano and Lani offered their take on Soft Glam, bringing their fans behind the scenes of their campaign photoshoots for a real-time look at the creative process. By giving their communities, a closer look at what goes into building a fashion campaign, the creators offered audiences a new way to experience fashion, and content as it happened.
“Today’s audiences don’t just want to see the final campaign, they want to be a part of how it comes together,” said Lisa Zlotnick, Head of U.S. Brand PR at SHEIN. “This collaboration is really about community, giving our creators and their audiences a front-row seat and letting them shape the conversation alongside us.”
“Putting our own spin on Retro Remix and bringing our followers into the campaign shoot with us made it so much fun,” said Wendy and Evelyn Ortiz. “Fashion is how we express ourselves, so getting to share that with our community in real time meant a lot.”
The collaboration reflects the growing role creators and their digital communities play in how fashion moves today, from discovery and inspiration to interpretation and conversation. Through the distinct perspectives of five streamers and six defining trends, SHEIN’s Fall/Winter ’26 Trend Campaign celebrates the idea that style isn’t one-size-fits-all: it’s a starting point for personal expression.
The SHEIN Fall/Winter ’26 Trend Collection is available now on SHEIN.com and the SHEIN App. Search “FWTrends” on SHEIN to explore the latest Fall/Winter fashion and shop all six trends. Fans can also join the conversation online by sharing their favorite Fall/Winter ’26 looks and tagging @SHEIN_US on Instagram and TikTok.
