TikTok TopSearch is launching globally today, and it’s for you if you want to get your brand in the top sponsored search position. It’s intended to help you capture high-intent moments and drive visibility around launches, seasonal peaks and key cultural moments.
TL;DR Use TopSearch to reach the #1 search position within the TikTok Search Results Page through an auction-based solution.
- Top-of-page placement in search results
- Reaches users in high-intent moments, and keep them leaned in with always-on campaigns
- Keyword control (plus automated keyword optional functionality) gives you precision over where you appear
- High visual format designed for brand impact, not just performance clicks
Along with high-visibility placement in search, so you can connect with high-intent audiences in the moments that matter most, TopSearch offers the ability to have a customised title and description, flexible image and video creative, strong CTA and all other search results will be below yours!
TikTok reckon that they are also offering unbeatable CPM – early tests have shown that advertisers using TopSearch saw CPMs 25% lower when compared to a ‘leading search platform’.
