AmafestUK is back for 2026, and it’s shaping up to be one of the UK’s most useful days out for Amazon sellers. Unlike many ecommerce events built around big-name keynotes, AmafestUK is designed around one thing: practical, usable information sellers can take straight back to their accounts.
The conference is open to both Seller Central and Vendor Central users, which is rarer than it sounds.AmafestUK brings both communities into the same room, alongside suppliers who can support either model.
It’s also built for sellers actively trying to grow, whether that’s scaling within the UK or pushing into international marketplaces. The day’s content reflects that, covering subjects such as:
- Amazon advertising and PPC strategy
- SEO and organic ranking
- Listing compliance
- Ecommerce accounting and profitability
- Account management and brand strategy
- Marketplace trends and international expansion
Beyond the sessions, the format leaves real room for networking — pre-conference drinks the night before, a Supplier Showcase with no hard-sell pressure, and a post-conference gathering with the first drink included. Lunch and refreshments are covered too, so the focus stays on the day rather than logistics.
AmafestUK takes place in Birmingham and is organised by Online Seller UK. Full schedule and tickets are available at amafestuk.com.
