Over 20% of total marketing budgets will be dedicated to social media by the start of 2025. Creator marketing, alone, is expected to account for $24bn of marketing budgets. Investing in your social media capability across TikTok, Instagram, Facebook, Pinterest, and Snapchat is essential.
The Social Media Masters is the definitive guide to navigating today’s digital landscape, helping you to develop effective social media strategies that build brand loyalty, drive sales, and forge real connections with consumers using social platforms including Instagram, Pinterest and TikTok.
This results-driven event offers expert analysis on social media trends and building Social Media Value (SMV), as well as guidance and tools that you can take back to the office and start using straight away.
- Unpack the social media trends, cutting-edge algorithms, AI and AR/VR integrations impacting customer behaviours and delivering winning social campaign
- Learn to optimise your campaigns and make data-driven decisions using the latest social media performance analysis tools and techniques
- Understand the opportunities, challenges and risks associated with social commerce on platforms including Instagram and TikTok
- Benchmark your social strategies against brands that are leading the charge in the fast-changing retail landscape
- Discover strategies for driving ROI through paid social and influencer marketing
- Meet with brand, retailer, agency and technology stakeholders to better understand this dynamic digital landscape, be inspired and maintain momentum
The Social Media Masters is part of the Spring Festival brought to you by RetailX Events.
