Coolshop is a northern European online retailer and marketplace that began life specialising in video games but has branched out to numerous other categories including home decor and baby items. They claim more than 2,000,000 “happy customers”, 6,800,000 unique visitors per year and more than 125,000 newsletter subscriptions.

It opened originally as a retailer in its own right in Denmark but has now expanded to Sweden, Norway, Finland, the Netherlands and UK and has localised marketplaces available in all five countries.