JD.com or Jingdong Mall is the second largest business-to-consumer (B2C) ecommerce site in China. JD is China’s largest retailer and the number of UK brands selling on JD.com has doubled over the last two years, with sales in 2017 growing 100% year-on-year. JD.com has 240 million registered users, 188 million active shoppers. 68% are male and 32% are female with 80% of shoppers aged 18 to 45, and 65% are educated to university levels.

JD.com has also recently revealed plans to take on Amazon across Europe with an initial launch of a marketplace in France to be followed by launches in the UK and Germany – the three biggest European ecommerce territories. Their ultimate ai\m is to become a European household name within just a few years and they’ve already established offices in Paris.