La Redoute has been long established in France as a fashion and homewares brand specialising in middle range to high hand stock. in 2010 it expanded its online offering to include a marketplace feature to allow third party sellers to sell goods on there too. La Redoute is a well know and respected brand in France selling high end fashion and homewares. With 10 million unique visitors each month and 11 million registered shoppers in 26 countries, but predominantly shoppers are French. This platform targets customers with a relatively high spending power (€95 is the average basket per visit). The target audience for La Redoute is women between 20 and 45 with 90% of customers being female.