Lazada is the leading shopping and selling destination in Southeast Asia with dedicated marketplaces in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. It claims to host more than 155,000 local and international sellers as well as 3,000 brands serving the 560 million consumers in the region. It was founded in 2012, offers over 300 million SKUs to shoppers and is owned by Alibaba. It’s keen to attract sellers from outside of the region and that offers an opportunity to international merchants.