OTTO is the second biggest online retail destination in Germany and claims to be the biggest online retailer there for fashion and lifestyle products. Long established as an offline brand, now 90% of its goods are sold online and it also hosts a marketplace. OTTO sells goods itself and competes but is increasingly focused on third party sellers.

The company has 9 million active customers who are predominantly aged 25-55. 62% are reportedly married women with above average income. The Otto Group reaches 45% of all German households. For marketplace sellers, OTTO represents the biggest ecommerce opportunity in Germany after Amazon.

Limango marketplace - Part of the Otto Group Limango marketplace - Part of the Otto Group Single Use Plastic Straws, Cotton Buds and Drink Stirrers ban Single Use Plastic Straws, Cotton Buds and Drink Stirrers ban pricing by performance chart for optimal sales Pricing by Performance: It's time to stop the race to the bottom Otto competes with Amazon Otto marketplace Otto marketplace sees online revenue soar up to €7.7 billion Otto competes with Amazon Otto marketplace How German marketplace Otto competes with Amazon Otto Logo, Otto Group instant bank transfer Otto introduce instant bank transfer payments Otto Logo, Otto Group instant bank transfer Otto Group raises €300m with a hybrid bond Otto Logo, Otto Group instant bank transfer How to get started selling on Otto in Germany Otto Otto is flourishing: is it an opportunity for merchants? otto Marketplaces 2018: Otto Getting to the bottom of the infinite scroll in ecommerce What Going Global means for your bottom line, World First webinar: 23/9/15 Santa and the out of control grotto Increasing your Top & Bottom Line Your right to be forgotton online eBay and Etsy feature with Evan Davis on The Bottom Line  ChannelX - formerly Tamebay Race for the bottom results in a $23m book  ChannelX - formerly Tamebay ASQ link moved to bottom of listing page Meet the company: BaseLinker Meet the company: BaseLinker Instacart launches "Big & Bulky" fulfillment solution for U.S. retailers eBay announce Global Give grantees 2022 Q4 Recession forecast for UK Q4 Recession forecast for UK Cost of living crisis sees spending habits change Cost of living crisis sees spending habits change Amazon Private Brands on Prime Day Amazon Private Brands on Prime Day View more posts about Otto