Privalia is an online-fashion outlet which operates in Spain, Italy, Brazil and Mexico. Privalia organizes short, brand related campaigns that last between 3 and 5 days and registered members are invited to shop via an email message and mobile messages. The campaign based approach is popular with their members.
In addition to the flash sales campaigns, Privalia also offers a drop-ship programme for ecommerce brands and retailers. For this programme the shipping process is handled by the seller, and Privalia is an intermediary with a percentage commission. In order to participate, sellers must offer at least 50 products with a minimum discount of 30%, an order confirmation within 24 hours, customer service response within 24 hours and delivery between 2 and 5 days.
In Spain they have 8.5 million registered users and, in Italy, 7.6 million. 70% are women aged between 30 and 45 years old. 60% are medium to medium-high social status and earn between EUR 1,200 to 2,500 a month.