Tmall is one of the Alibaba ecommerce outlets in China and offers a huge online selling opportunity. Launched in 2014, the purpose of Tmall Global was to make it easier for merchants outside China to get their goods to the burgeoning ecommerce shopping population in China. Specifically, it means that a merchant based outside China doesn’t need to create a specific legal entity and can fulfil goods from outside of China.

And most notably, as you would expect of the world’s most populous country, the scale of Tmall is staggering and they currently boast 400 million buyers, buying from over 50,000 merchants who sell over 70,000 brands.

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