Trade Me is the most popular online shopping destination in New Zealand. They don’t just offer the sales of goods, but also excel at motors and dating too. According to their site stats page, at time of writing, they claim Trade Me has 76,662 people online right now, 4,265,245 live accounts and 32k live listings. 3.9 million New Zealanders hold an account and that’s an astonishing 85% of the population of the country. It’s the biggest homegrown online concern in the country.