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Emarsys

37% of UK marketers overhaul AI strategies
Data & Insights

37% of UK marketers overhaul AI strategies

  • 29 August 2025
One year since the introduction of the European Union’s AI Act, new research from SAP Emarsys shows that more than a ...
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Data & Insights

UK consumers loyal to brands during Black Friday 

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Nearly half of UK marketers could adopt ‘surge pricing’ in future

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New SAP Emarsys generative AI capabilities

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Personalisation key for revenue and customer experiences

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UK ecommerce boom during Covid-19 economic crisis

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