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MUJI

00:00 Introducing Chuan Huang, Head of Digital & Ecommerce at MUJI Europe 01:58 MUJI transformation from store to ecom 03:06 Story telling online and sustainable credentials 06:00 The importance of video, rich imagery and product configurators 07:35 Why MUJI Europe moved from inhouse platform to BigCommerce 09:51 Building product configurators in BigCommerce 10:56 What's next for MUJI Europe? London & Paris Flagship stores! 12:35 Chaun's role transforming ecom at MUJI Europe
MUJI has a philosophy of ‘No Brand Quality Goods’, with the purpose of restoring a vision of products tha...
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