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SAP

https://emarsys.com/learn/white-papers/customer-loyalty-index-2025-global/
Data & Insights

Why brands are losing customers they thought they owned

  • 9 January 2026
Data from the SAP Emarsys Customer Loyalty Index (CLI) and Buyer Loyalty Index (BLI) quantifies a widening difference...
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Brands

Less than half consumer product marketing is effectively personalised

Operations

SAP launches AI shopping assistant & cloud for retail

Data & Insights

UK consumers loyal to brands during Black Friday 

Operations

ChannelEngine Launches Integration with SAP OMF

Data & Insights

Nearly half of UK marketers could adopt ‘surge pricing’ in future

News

New SAP Emarsys generative AI capabilities

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