Amazon requirements for toy selling at Christmas

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Sellers who wish to sell in the Toys & Games category on Amazon over the Christmas period will need to meet the seller standards laid down in their Christmas Selling Guidelines.

Amazon will stop accepting new sellers in the Toys & Games category from September 12th, and from November 17th exisiting sellers that don’t meet the following criteria will be unable to sell toys again until the 5th January 2009.

  • Seller’s first sale on Amazon.co.uk must be prior to 19/09/2008 (sale does not need to be Toy-specific)
  • Seller must have processed and shipped at least 25 orders by 18/10/2008 (orders do not need to be Toy-specific)
  • Seller has no greater than 1% defect rate. Order defects will be evaluated for orders placed between 06/07/08 and 04/10/08.

Amazon say “Customers have high expectations for purchases during the festive season. We want to ensure that our sellers in Toys & Games provide high-quality customer experience and that all orders are fulfilled and delivered in a manner that meets or exceeds our customers’ expectations.”

Amazon is performing exceptionally well and is a marketplace eBay sellers should strongly consider, if they’re not already listing on the site. It’s good to see Amazon will be ensuring seller standards remain impeccable during the holiday selling season. If you will be offering toys for sale it’s time to make sure your account is set up and ready to take full advantage of the Christmas selling season.

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