Amazon is currently testing a new advertising service for publishers that aims to deliver more traffic and purchases from mobile users. Apparently called ‘mobile popover’ it will take on similar systems already available such as Skimlinks and VigLink.
‘Mobile popover’ detects text links on mobile browsers and then provides surfers with an image centre link complete with product details. The users can then click the link to be taken to either the Amazon mobile app if they have it or a mobile optimised webpage.
The challenge of advertising to mobile web users has been a problem for some time and this is nifty step forward.
Techcrunch have written about the new system at some length here.
