Online consumers are always difficult to convert. With all those processes they go through to finally make a purchase, you’d be wondering “how many potential purchases become sales?” Not enough: the average across 29 studies showed an online shopping cart abandonment rate of 68%.*
This is why retargeting is important, and ‘The Missing Marketing Link: An Introduction to Retargeting’ eBook from ChannelAdvisor is your guide to decreasing that percentage. Gain insight into how to turn those browsers into buyers, with information on:
- What is retargeting?
- How it works
- Types of retargeting
- And more!
