Customer Lifecycle Email Marketing

A guide to creating irresistible email campaigns throughout the customer journey

This step-by-step guide to customer lifecycle email marketing for ecommerce (with examples from 20 leading online retailers) will teach you how to:

  • Send great welcome campaigns to activate new subscribers
  • Create triggered email campaigns that respond to a customer’s on-site behaviour
  • Deliver a killer post-purchase experience to get customers back for more

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