As the retail industry increasingly sees delivery as a key differentiator in exceeding consumer expectation, retailers such as Amazon, Asos, John Lewis and others are looking at innovative ways to make delivery cheaper and more convenient for customers. With this move towards convenience and speed, same-day delivery has increasingly come into the spotlight.
But, in the scramble to keep up, those retailers preparing to embark on same-day delivery may soon find that giving customers what they want, as fast as they want, is trickier – and more costly – than they bargained for. Gartner’s recent research* recommends critical steps retailers can take to ensure a successful implementation of alternative delivery options.
