Integrating online and offline sales

As a retail professional you are bombarded with ‘Omnichannel this’ and ‘everywhere retail that’: but what that means in practical terms for your business is seldom explained.

Well fret no more, this no-nonsense guide from will show you how to how to practically integrate your online and offline businesses and will help you not only use the buzzwords, but to create new business by using them.

Taking in everything from integrated marketing to social media to consistent customer experience and the all important integrated selling, this eBook will help you get it all working together.

Chapters include

    How buyers are changing

  • The integrated marketing campaign
  • How to be more social
  • Customer Experience
  • Integrated Selling
  • Managing your channels
  • Delivering for success
  • Six ways to give the best customer experience online and offline

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