How Business Buyers have Changed

Business buyers are changing and whilst we often focus on consumers, businesses as well are more than ever using Social Media as a collaborative tool with suppliers. Whereas in the past cold calling and a hard sell might have been the order of the day, insights from Artesian‘s research will show how business buyers are engaging sellers and reaching agreements outside what may once have been considered the traditional sales flow.

If you sell direct to businesses this infographic will show you:

  • How business buyers have changed and how this has impacted on the sales process.
  • Why conventional B2B sellers need to change and how their current approaches create opportunities to be disliked.
  • Why Social Sellers are better aligned to business buyers and how this translates into better sales performance.

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