Amazon has declared Prime Day 2017 to be a huge success. We’ll look over the analysis and event more fully next week, as a clearer picture emerges.
But here is a quick digest. Apparently sales grew by 60% compared with last year’s event and marketplace sellers’ sales were even higher, according to Amazon. More people signed up to Amazon Prime on the day than on any other day ever. Prime members who made a purchase increased by 50% over last year
The most popular purchase globally, from any producer, was the Echo Dot. There were also record sales for Echo, Fire tablets and Kindle devices, and the new Element 55-inch 4K Ultra HD smart LED TV.
Other big selling products by country were:
US: Instant Pot DUO80 7-in-1 Multi-Use Programmable Pressure Cooker; 23andMe DNA Tests for Health + Ancestry
UK: TP-Link Wi-Fi Smart Plug, works with Alexa; Sony Playstation 4
Spain: SanDisk Ultra Fit 64GB USB 3.0 Flash Drive; Moto G Plus (5th Generation) Smartphone; Lenovo Ideapad 310 Laptop
Mexico: AmazonBasics Apple Certified Lightning to USB Cable; Nintendo Switch
Japan: SAVAS Whey Protein; Happy Belly pure bottled water
Italy: Finish All in One Max tablets; Caffe Vergnano 1882 Espresso machine
India: OnePlus 5 phone; Seagate Expansion 1.5TB Portable External Drive
Germany and Austria: PlayStation Plus Membership; Soda Stream
France and Belgium: PlayStation Plus Membership; Game of Thrones – The Complete Season 1 to 6 Blu-Ray
China: Fisher Price Soothe and Glow Seahorse; A brief history of humankind+ A brief history of tomorrow set
Canada: Instant Pot Duo 7-in-1 Multi-Use Programmable Pressure Cooker, 8 Qt; AmazonBasics AA Rechargeable Batteries (8-Pack)
Greg Greeley, Vice President of Amazon Prime said of the day: “To those customers who tried Prime for the first time and our long time members, thank you for a great Prime Day. Our teams around the world will keep working to add more and more to your membership, so Prime continues to make your life better every day. We are already looking forward to our Prime Day celebration next year.”