Amazon invites registered UK charities to join AmazonSmile

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Every eligible registered UK charity has been invited to join AmazonSmile. That’s where Amazon customers can raise money for charities, small or large, local or national, by shopping at smile.amazon.co.uk. Customers who shop with AmazonSmile can choose a charity to support before they start shopping and that charity will receive donations from Amazon at no additional cost to the customer or charity.

Jessica Blum, the UK Manager of AmazonSmile says: “We think our customers will love the opportunity to support a wide variety of charities up and down the country without having to change the way they shop. In the U.S, Amazon has donated over $69 million to charities since the launch of AmazonSmile and now we’re inviting registered UK charities to join and benefit from donations generated by our customers.”

AmazonSmile launched in the UK in November 2017 with 11 charities available for customers to choose from: British Red Cross, Cancer Research UK, Magic Breakfast, Marie Curie, The Royal British Legion, Royal Manchester Children’s Hospital Charity, RSPCA, Save the Children, Scottish Women’s Aid, Stonewall and UN Women National Committee. From today, AmazonSmile enrolment is open to UK charities with registered charity numbers who are in good standing with the Charity Commission. Customers will be able to search through the newly added selection of charities from 1st March 2018.

This programme has been successful already in the United States, and the trial has also presumably been well received, so it’s good to see it is expanding in the UK too.

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