Google Cloud building three underwater cables to compete with Amazon

No primary category set

Google has plans to build three underwater cables by next year with the aim of taking the Google Cloud service to new regions and increase its market share in the growing and profitably cloud sector. Amazon Web Services is currently the market leader and AWS drives a great deal of revenue for the ecommerce giant

One cable will connect Chile to Los Angeles across the pacific, the second is being laid in conjunction with Facebook and will connect the United States to Denmark and Ireland. The third will run from Hong Kong to Guam across the Philippines sea.

The new regions served by Google Cloud will be Netherlands and Montreal opening this year and Los Angeles, Finland, and Hong Kong to follow. This will take Google’s investment in cables to 11. The cables are used to maintain service in an area in case of server malfunctions.

Google Cloud has a long way to grow to compete better with Amazon Web Services. Google Cloud has a 6% cloud services market share in Q3, which is up 76% in the past year. But Google is still in third place to Amazon Web Services with a 32% share and Microsoft Azure, which enjoys 14%. Cloud services are increasingly popular so there’s plenty of demand for Google to plug into.

RELATED POSTS..

Hole19 opens UK Golf marketplace with EU expansion plans

Hole19 opens UK Golf marketplace with EU expansion plans

Amazon’s 10th Prime Day to be 16th-17th July 2024

Amazon’s 10th Prime Day to be 16th-17th July 2024

Tariq Wright, TheLifeofMrT on how brands work with Creators on TikTok

Tariq Wright – TheLifeofMrT, on how brands work with Creators on TikTok

Shopify unveils AI-powered commerce features update

Shopify unveils AI-powered commerce features update

Amazon FREE Standard Delivery raised to £35 min order value

Amazon FREE Standard Delivery raised to £35 min order value

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars