Craft and vintage marketplace Etsy has announced it will be closing its Etsy Studio and Etsy Manufacturing functions in 2018. In an announcement, they said they are reevaluating the business as part of ongoing process with the aim of being more efficient and effective.
In the section of the announcement called: “Focusing on the most important tools for your business“, the company said:
This year, we’re focusing our efforts on giving you what you need and making Etsy the best platform for running your creative business. As part of that process, we’ve made the tough decisions to close Etsy Studio, our standalone craft supplies market, and Etsy Manufacturing, which helps sellers find production partners, as we concentrate our focus on Etsy.com.
After a year of running Etsy Studio, we realized it was better for our sellers to sell craft supplies in the same marketplace as handmade and vintage goods. This way buyers can shop for everything together and we can invest more in Etsy.com across all categories. Craft Supplies will continue to be a key category on Etsy—they’re a big part of what makes Etsy special.
As part of our emphasis on giving you the tools you need, we looked across our products and services and decided that Etsy Manufacturing was taking focus away from features and services that would have a bigger impact for your business. We’ll continue to support you with tips and best practices for working with production partners if that’s something that makes sense for your business.
We’re closing Etsy Studio and Etsy Manufacturing later this year, and we’ll send an update to sellers who might be affected by this change.
We know that Etsy is in a period and process of reinvention as it seeks reinvigoration. It has potential and concentrating on the core business makes strategic sense. But will these changes negatively impact you?