All the Amazon Private Label Brands you’re competing with

No primary category set

Every Amazon merchant knows that they compete with Amazon itself on the marketplace. Amazon started purely as a retailer itself before successfully bringing third party (3P) sellers into the mix more than a decade ago. It’s believed that something like 50 – 60% of Amazon sales come from 3P sellers. But you might be surprised by the number of Amazon private label brands there are for sale.

These are brands that are registered to Amazon, or subsidiaries and registered assailers on the marketplace. Some are active and significant, other are less well known or dormant. But it’s a significant list. How many are you aware of? The verticals are concentrated in fashion home wares and personal products.

The big question is, of course, the extent to which Amazon private label brands are given preferment in search. And that will remain a mystery.

Some are more obviously Amazon brands than others, there’s nothing sly about their cross-category brand AmazonBasics, which most people will be aware of but there are numerous others. Here’s a compiled list of the various Amazon private label brands that have been reported around the web.

Clothing and Accessories
206 Collective
A for Awesome
Amazon Essentials
Buttoned Down
Cable Stitch
Camp Moonlight
Clifton Heritage
Coastal Blue
Comfort Denim Outfitters
Core 10
Crafted Collar
Daily Ritual
Denim Bloom
Emma Riley
Good Brief
Hale Denim
Haven Outerwear
Hayden Rose
Indigo Society
Isle Bay Linens
Kid Nation
Kold Feet
Lark & Ro
Leather Architect
Lily Parker
Madeline Kelly
Madison Denim
Mariella Bella
Mint Lilac
Moon and Back
Ocean Blues
Painted Heart
Paris Sunday
Peak Velocity
Quality Durables Co.
Rebel Canyon
Rugged Mile Denim
Savoir Faire
Scout + Ro
Signature Society
Social Graces
Spotted Zebra
Stocking Fox
Suite Alice
The Fix
The Lovely Tote Co.
The Luna Coalition
The Plus Project
The Slumber Project
Trailside Supply Co.
True Angel
Ugly Fair Isle
Velvet Rope
Wild Meadow
Wood Paper Company

Happy Belly
Wickedly Prime

Health and beauty
Amazon Elements
Mama Bear

Stone & Beam


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