Amazon #SmileItsSummer Store & Trends Report

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Amazon have launched their #SmileItsSummer store, full of the latest on-trend products including luxury outdoor sofas, dog sunbonnets and kimchi – expected to become a huge part of this year’s summer celebrations.

To promote the #SmileItsSummer store, Amazon have released a report built on insights from Steve Tooze, a trends consultant and writer who helps brands to understand and translate future trends insight into opportunities that will deliver maximum business impact.

“This year, a travel tech revolution will propel our great British summer into the future. From Alexa finding our flights and checking the weather at our destination to bluetooth locators and smart fingerprint locks for our luggage, there is a high-tech gadget to make every element of our summer holiday easier. Which is just as well, as even our pampered pooches are getting in on the action, with sales of pet travel products like ‘doggles’ rocketing.”
– Steve Tooze, Trend Expert at Stylus Innovation Research + Advisory

If you don’t know what ‘doggles’ are (I didn’t!), they are sunglasses for dogs – just one of the on-trend products Steve reckons will fly this year, as two thirds of dog owners plan to take their pet away with them this year according to research from EuroTunnel.

If you’re wondering what you’ll be served at a trendy Bar-be-que then it’s Vegan ‘Beet-BQ’ (plant-based ‘meats’) and Korean Kimchi sauce you’ll be faced with instead of a traditional burger.

Revealing how the great British summer will evolve in the years to come might seem a bit trite and just consumer PR (and it is), but merchants should be looking out for the next big trend. Recent years have seen sellers cashing in on loom bands and then fidget spinners but there’s no point being on the tail of the craze as within a few months (sometimes weeks) the demand crashes and the products end up in pound shops. To be successful you’ll need to spot the trend before it becomes mainstream, get your stock delivered and be selling online before your competitors flood the market and drive prices down.

You can download Amazon’s #SmileItsSummer Trends Report here


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