New Amazon Experience Centers will showcase Alexa

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Amazon has announced the opening of interactive Amazon Experience Centers within a selection of Lennar model homes across the United States. In these Alexa-enabled smart homes, customers can simply ask Alexa to control the television, lights, thermostat, shades, and more. The model homes showcase how customers can use Alexa in their everyday lives. Customers can experience just how to reorder household essentials with a press of an Amazon Dash Button, listen or watch Prime content with Fire TV or schedule on-demand home services through Amazon Home Services. Lennar is one of the biggest housing developers in the USA.

We wanted customers to experience a real home environment that showcases the convenience of the Alexa smart home experience, great entertainment available with Prime, and Home Services. We are excited to extend our relationship with Lennar with the launch of Amazon Experience Centers. As one of the nation’s largest homebuilders, Lennar offers the potential to enable this experience within easy driving distance of millions of customers.
– Nish Lathia, general manager, Amazon Services.

You can have a look at the Amazon Experience Centers homepage here.

There are eight flagship Amazon Experience Centers in the USA in the six states of Florida, California, Georgia, Washington, Virginia and Texas. And seven more in other states including Nevada and Colorado. Presumably more will be opened in due course if the experiment proves successful.

All the smart home whistles and bells are all good fun, and doubtless have utility if you have a house that enjoys those features (certainly here in the UK, there doesn’t seen much evidence of widespread adoption there) but the ongoing push to promote Echo and Dot devices is naturally about sales. Amazon really would like to be in every room in your house and ever-present, so that when you need to buy something you ask Alexa or click a Dot.

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