Amazon Storefronts launched to promote small US retailers

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Amazon have opened Amazon Storefronts, a new store for customers to shop exclusively from US small and medium-sized businesses selling on Amazon.

This is a direct play against eBay’s unique advantage, read more about how Amazon are copying eBay here.

With Storefronts, customers can shop a curated collection of over one million products, and deals from nearly 20,000 U.S. small and medium-sized businesses, and learn more about profiled businesses through featured videos and stories. Amazon launched the new store to offer customers an easy way to buy from small and medium-sized businesses in all 50 states through the convenient and trusted Amazon experience.

This is part of a drive to enable small businesses to advertise their products to local customers on Amazon even when their retail store is closed. However it does of course also open up sales across the whole of the US and indeed the world.

“We’ve created a custom, one-stop shopping experience for customers looking for interesting, innovative and high quality products from American businesses from all across the country. Amazon first invited businesses to sell on Amazon nearly two decades ago, and today, small and medium-sized businesses are a vital part of Amazon’s large selection and commitment to customers. We’re championing their success with this new store and a national advertising campaign featuring a successful Michigan business selling on Amazon to customers across the U.S. and worldwide.”
– Nicholas Denissen, Vice President, Amazon

Amazon Storefronts features

  • Curated American Collections

    Customers will enjoy shopping from more than 25 product categories to discover unique items from U.S. innovators, artisans, entrepreneurs and more, including products like a matching Halloween pajama set for the family, wooden name puzzles and protein sandwich cookies.

  • Storefront of the Week

    Each week the store will highlight a featured U.S. business through a fun video to help introduce the many faces and types of businesses that customers are shopping from on Amazon Storefronts.

  • Meet the Business Owner

    Rotating exploratory feature that profiles U.S. small and medium-sized businesses selling on Amazon. At launch, customers can learn and browse more than a dozen businesses that are Family-focused, Artisans, Innovator-Makers and Women-owned Businesses.

The aim is for Amazon to promote an impression that they are a big collection of small businesses.

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