French beauty care brand L’Occitane de Provence is bringing more of its popular products to China through an official flagship store on JD.com, the country’s largest retailer.
The flagship store will feature a full range of the company’s diverse skincare and beauty products, including organic hand cream, body milk, olive oil soap, shower cream and more. To mark its opening, L’Occitane will offer an exclusive cosmetic gift package on JD.com.
The introduction of L’Occitane’s all-natural products to JD.com’s 300 million-plus customers coincides with a rapid increase of interest in the category in China, where customers are increasingly meticulous about analysing product ingredients in the wake of multiple product safety scandals.
According to research from marketing consultancy Clear, growth in sales of natural cosmetics has far outpaced synthetic alternatives, with almost 75% of Chinese consumers citing the ingredients of a product as a main factor when purchasing more natural cosmetics, and 69% of buyers willing to pay more for a completely natural product within the last 12 months.
L’Occitane joins a growing roster of European retailers using JD to reach the booming Chinese market. Last week, JD announced that it was opening a boutique on its website for UK designersto sell their wares off the back of London Fashion Week.
Founded in 1976, L’Occitane got its start selling rosemary oil products in the open-air markets of Provence, France. Today, the company has amassed a global fanbase who admire the brand for its commitment to using natural essential oils and ingredients while respecting both mankind and the environment. A tube of the brand’s iconic Shea Butter Hand Cream is sold every three seconds.
