Johnson & Johnson joins growing roster of beauty brands now available on eBay

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Johnson & Johnson has become the latest in a growing number of brands taking to marketplaces to sell – this time choosing to launch a branded store on eBay.

The brand – which makes everything from Neutrogena to Aveeno to Regaine to Listerine to Nicorette and to Johnson’s Baby– has entered into an agreement with global marketplace distributor, We Are Pentagon to sell a selection of leading Johnson &Johnson brands on

Five of its key brands and their top selling lines will be available from We Are Pentagon on the online marketplace from September.

eBay is strengthening its branded, ‘buy it now’ beauty proposition attracting top brands who want to expand their reach to eBay’s 24 million monthly active buyers in the UK. The fashion and beauty category on already attracts 6.3 million registered users per week and a make-up product is purchased every two seconds.

“Collaborations like these are a really important step in helping brands reach new customers and test new product propositions. We’re delighted to have We Are Pentagon selling Johnson & Johnson ranges on eBay to meet the demand that exists for their products on our platform.”

– Lizzi Thomas, Head of Fashion, eBay UK

We Are Pentagon’s new Johnson & Johnson shop on eBay will feature top selling lines from, as well as offer product bundles exclusive to the marketplace.

“We Are Pentagon is proud to have Johnson & Johnson onboard, and we’re excited to be part of their plan in driving sales even further, helping to expand their reach globally through the eBay platform. We look forward to working alongside Johnson & Johnson and eBay in accelerating online growth.”

– Graham Broughton, Managing Director Europe at We Are Pentagon


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