Beauty products saw an increase in sales by 13% in 2018 after Amazon‘s cosmetic offering contributed a large share to the cosmetics market, says new research.
The total value of the beauty market in the UK was valued at £2.7bn in 2018, suggests a report released today by NPD. Online sales of beauty products now account for 20% of the online market. That’s up by 2% in comparison to 2017.
The report credits Amazon’s sales of cosmetic products which reportedly delivered a double-digit boost to the online market. It says that Amazon Prime Now, which offers a two-hour delivery service for a capsule range of beauty products in selected postcodes has been a contributing factor in self-care products growth.
This news comes as Amazon upped the competition last week in the cosmetics and beauty category with the introduction of a collection of high-quality colour cosmetics under its find. fashion brand. The products are eligible for free one-day delivery for Amazon Prime members and free returns.
The marketplace’s well-placed position to capture a share of growing online cosmetics market has led French brand L’OCCITANE to respond with the launch of a new Ship From Store capability last week to compete with Amazon.
Merchants who wish to capitalise on the demanded sector will find that offering the goods isn’t enough. As the report suggests, offering an accelerated delivery service, which shoppers are much accustomed to will increase their chances of grabbing a share of the market.