Etsy say that they’re committed to making Etsy seller trading the best it can be.
Sales on Etsy grew by 20.8% and active buyers increased by 18.2% in 2018. This means that Etsy are increasingly honing their focus on boosting marketplace sales. Here are the highlights of what Etsy achieved this year and their future plans for merchants.
Etsy products on TV
In April, national television in the US debuted commercials featuring 20 Etsy shop owners globally. Each showcased how the vintage and handmade items can be worn on occasions and casually.
An environmental standard
In February, Etsy offset 100% of the carbon emissions generated by delivery. Reducing an environmental footprint is part of Etsy’s strategy. Some 90% of Etsy shoppers say environmental sustainability matters to them.
‘An experience shoppers can count on’
Etsy say that they’re working on improving the shopping experience on the marketplace. The changes will be based on customers’ feedback which shows that it can be difficult to find the right item on Etsy. This coupled with high postage fees results in abandoned baskets. Etsy say that they’re committed to removing these friction points.
‘Creating more connections with conversations’
Etsy say that new improvements are coming to the conversations tool. This will make it easier to respond faster to messages from buyers, creating fewer communication barriers in the seller-shopper relationship.
New improvements to search
Over the next few months, Etsy will be testing new ways to make search more personalised. This will mean more personalised results that are tailored to shoppers – whether they’re shopping on their laptop or using the Etsy app.
‘Consistent postage prices across Etsy’
Etsy say that they aim to make postage prices more consistent across Etsy. They are building tools to help sellers price their postage competitively to mitigate abandoned baskets. Etsy promises to share details with their merchants soon.
‘Show off everything you have to offer’
The marketplace say that merchants will soon be able to connect their listing photos to the variations they offer so shoppers can see in a glance what all the options available for their listing look like.
