As the Prime Day Shopping hype gets bigger and bigger each year, so do shoppers’ expectations. Over a third of Brits expect half price savings or more on Prime Day.
Men are the biggest Prime Day spenders according to research from PriceSpy – splashing out an average £229 on Prime Day Shopping. For men, clothes (22%), laptops (22%) and gaming consoles (19%) are the most popular items. Women, on the other hand, plan on spending an average £153, with clothes (27%), presents (26%), Christmas shopping (26%) and makeup (26%) being the most popular purchases.
7% of Prime Day shoppers plan on spending over £500 through the site but two in five (40%) Prime Day shoppers don’t do their research, cross-checking their chosen deals on price comparison sites other than Amazon. You can bet that prices on Amazon – especially the hero deals – will be keen, but with over a million deals globally, even if the price is slashed, some might not be the very best price online.
PriceSpy’s Top 5 Tips for Prime Day shopping
“British shoppers are right to expect big discounts. With retailers increasingly competing for their custom, the power really is in the shopper’s pocket. That’s why – even when faced with huge discounts – it can pay to do a quick search to see if the product is even better value elsewhere.”
– Vanessa Katsapa, UK and Ireland country manager, PriceSpy
Check out the competition
There is every reason to be sceptical of a shop’s own comparisons and it only takes a few minutes to run a comparison to see if you can find the same product for less.
See through the ‘normal price’ bluff
Prices of popular products may be raised shortly before a sale. PriceSpy can help you check if you are getting a true deal with its price history tracker.
Compare the features
If you don’t know exactly what you want, it’s tempting to buy whatever product has the biggest discount. However, you may not be getting the best deal, be sure to compare features and characteristics to make sure you’re getting exactly what you want.
Preparation is key
If you know in advance what you are interested in and have a rough idea of the price, you’re less likely to get carried away and buy the wrong thing during a flash sale.
It’s not just gadgets
A lot of people still associate flash sales with consumer electronics but there are huge savings to be made on household staples and other purchases – just make sure you have somewhere to store everything!